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McDonalds Wants You To F*ck Its Sandwiches



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This stuff never gets old. Nothing is better than when a giant company makes an attempt to be cool with their marketing, only to do something that is completely moronic causing the very audience it is chasing to mock them. One of my favorite examples of this is a Wal-Mart commercial I saw some weeks back that contained a fake family made up of some wildly talented African American actors who were working hard to show us that not only do black people shop at Wal-Mart, but it is very cool to do so. In an attempt to gain some street cred, the Bentonville company has one of the actors use the line "Wal-Mart has everything I need. No diggity." I am not making this up. (incidentally, if anyone has this clip...PLEASE send it to me).

Clearly this is not an isolated incident as evidenced today when I headed over to Page2 on ESPN.com. I instantly was hit with a great McDonalds ad that can be seen below. Although I firmly believe that McDonalds is not advocating hot man on sandwich action, it is quite obvious that they did not do their homework on urban slang. If they had, it is likely that they would have realized "I'd Hit It" is not exactly the catch phrase to use when selling fast food.

Mcd0

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Mcd2

Wednesday, January 26, 2005 |

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Listed below are links to weblogs that reference McDonalds Wants You To F*ck Its Sandwiches:

» Wet Spots from Fleshbot
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Tracked on Saturday, January 29, 2005 at 12:05 AM

» McDonald's and Walmart sink to new lows from LUX.ET.UMBRA
In an effort to reach Black America and talk the fancy young generation words, both Walmart and McDonalds are working up some cheesy marketing. Read more here. Via World Champion... [Read More]

Tracked on Saturday, January 29, 2005 at 10:03 AM

» ewwwww from mikedup.net
yanno, one would think McDonalds would be more careful with their "hip" slang when advertising. It seems McDonalds had an ad about their sandwiches... and showed a guy with text beside the ad saying "I'd hit that." Now, I'm going... [Read More]

Tracked on Saturday, January 29, 2005 at 11:58 AM

» I wouldn't eat it, let alone have sex with it from Phlegmy Log
Lately, companies such as Walmart and McDonald's have made attempts at being hip to draw a different crowd. Andrew Teman explains: Although I firmly believe that McDonalds is not advocating hot man on sandwich action, it is quite obvious that... [Read More]

Tracked on Saturday, January 29, 2005 at 04:17 PM

» I wouldn't eat it, let alone have sex with it from Phlegmy Log
Lately, companies such as Walmart and McDonald's have made attempts at being hip to draw a different crowd. Andrew Teman explains: Although I firmly believe that McDonalds is not advocating hot man on sandwich action, it is quite obvious that... [Read More]

Tracked on Saturday, January 29, 2005 at 04:18 PM

» Sex with a sandwich from datter.com
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Tracked on Saturday, January 29, 2005 at 06:43 PM

» Ung med de unge from mikkelwinther.dk
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» assorted sweets: 2005.01.29 from angiemckaig.com
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Tracked on Saturday, January 29, 2005 at 08:28 PM

» http://vasta.typepad.com/main/2005/01/id_hit_itvery_u.html from wholesome goodness
I'd Hit ItVery unfortunate choice of words in a McDonalds ad. Credit Card DrawingsNothing will motivate you more to pay your bills than drawing each one out by hand. [Read More]

Tracked on Sunday, January 30, 2005 at 12:15 AM

» Love Them Burgers from Dean's World

Sometimes when companies try to seem hip and relevant in their marketing, they try a little too hard.

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» McDonalds Wants You To Hit That from The Ramshackle Humanity
Are you an advertising exec who wouldn't know G-Unit from a G-String? Take our test. If you choose to run a McDonalds commercial that advocates hot man-on-burger action, you are. Enjoy. [Read More]

Tracked on Sunday, January 30, 2005 at 03:01 PM

» McDonald's Needs A Lesson In Slang from Ace of Spades HQ
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Tracked on Sunday, January 30, 2005 at 04:01 PM

» Ba da da from The Political Teen
From World Champion This banner defiantly makes me think about a burger: .....Not I don't think the "I'd Hit It" banner was a mistake(per se meaning something else than it really means). They knew exactly what they were doing. That... [Read More]

Tracked on Sunday, January 30, 2005 at 04:52 PM

» OO OOHHHH KEEP HITTING IT FROM DA BACK -- from shab00ty's madness abounding surrounding you...
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Tracked on Sunday, January 30, 2005 at 06:43 PM

» Chasing cool and failing from dsng.net - the daryl sng blog
There's nowt so queer as advertising folk who try to use "hot" catchphrases without really knowing what they mean - ... such as McDonald's using "I'd hit it" in their new American ad campaign. Lovin' it is one thing, actually hitting it might me taking... [Read More]

Tracked on Sunday, January 30, 2005 at 09:08 PM

» Another Reason I'm Glad I Gave Up On Fast Food from jamesiville
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Tracked on Monday, January 31, 2005 at 12:35 AM

» A whole new meaning to "loving" McDonalds from John P. Hoke's Asylum

You would think that with all of McDonalds advertizing money they would do a little research on their new slogans before rolling them out — but you would be wrong ... so wrong. World Champion points us to some McDonalds ads running on the ESPN... [Read More]

Tracked on Monday, January 31, 2005 at 06:02 AM

» McDonald's can McFuck™ itself from Cheeseorgy
There's nothing sadder than out-of-touch adults trying to send a positive message out to kids. But what's worse is out-of-touch ad execs trying to cash in on hip, cool, ethnic language to sell pure shit. Andrew Teman reports that McDonald's... [Read More]

Tracked on Monday, January 31, 2005 at 08:52 AM

» Ba Da Ba Ba Ba! I'm Fuckin' It? from CelebNewsWire
McDonald's Ad Whiz #1: "We need a new slogan. Something 'cool'. Something 'hep.' McDonald's Ad Whiz #2: "Something that appeals to the tweens AND the teens. Maybe something tinged with 'the hip hop.'" McDonald's Ad Whiz #3: "How about 'I'd... [Read More]

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» Lovin' It Too Much from whoisnick.com
Not only do companies have problems with translating things into foreign languages. But now slang is the problem too. Ha Ha, McDonalds! Takes their recent catch phrase "I'm lovin' it!" to a whole new and disturbing level. Did I say Ha Ha? [Read More]

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» McDonalds has hittable burgers from OcNews
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Tracked on Monday, January 31, 2005 at 03:14 PM

» Make me a sandwich... from in search of free food
"Double cheeseburger? I'd hit it. I'm a dollar menu guy." -McDonalds ad There's stooping low in the marketing world, and then there's this. Is McDonalds just that oblivious, or is this supposed to be funny? I guess they're trying to market to A... [Read More]

Tracked on Monday, January 31, 2005 at 03:39 PM

» I\'d hit it, but the McChicken would take a few beers from Feces Throwing
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Tracked on Monday, January 31, 2005 at 03:50 PM

» You'd Hit What?? from Woopop.com
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Tracked on Monday, January 31, 2005 at 04:01 PM

» McDonald's and you from Philonoist.net
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» McDonalds Wants You to Fuck it's Burgers! from Scam City version 7.0
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» "Jag vill ha sex med..." en dubbel cheeseburgare from Researcher
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» McDonalds wants you to have sex with their burgers from Blog Off!
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Tracked on Tuesday, February 01, 2005 at 05:48 AM

» Sexualized Japanese Ice Cream commercial from Boing Boing
Here is a Japanese television commercial that encourages children to buy and eat soft-serv ice cream. Nothing strange about that at all. Lots of folks use sex to sell junk food these days. Link (Thanks, Jonno).... [Read More]

Tracked on Tuesday, February 01, 2005 at 01:48 PM

» I'm Loving It? from MichaelAndKrissy.com
The ad agency for McDonald's is trying to make their ads more hip by using urban language, without determining what they're actually saying: Perhaps they should have consulted UrbanDictionary.com: I'd Hit it Vernacular, commonly used by male... [Read More]

Tracked on Tuesday, February 01, 2005 at 02:09 PM

» We all scream for it ... from Code Ronin
Xeni Jardin: Here is a Japanese television commercial that encourages children to buy and eat soft-serv ice cream. Nothing strange about that at all. Lots of folks use sex to sell junk food these days. Link (Thanks, Jonno). [Via... [Read More]

Tracked on Tuesday, February 01, 2005 at 02:12 PM

» McDonalds Wants Your Meat in Theirs from TADSpot
Link: world champion: McDonalds Wants You To F*ck Its Sandwiches. This is old internet news, but I just found it today. [Read More]

Tracked on Tuesday, February 01, 2005 at 02:39 PM

» McDonalds Wants You To F*ck Its Sandwiches from .:: Tommy'S Studio ::.
This stuff never gets old. Nothing is better than when a giant company makes an attempt to be cool with their marketing, only to do something that is completely moronic causing the very audience it is chasing to mock them.... [Read More]

Tracked on Wednesday, February 02, 2005 at 03:09 AM

» Sandwich lovin' from BrianBehrend.com
Apparently, McDonald's is not exactly as down with the slang kids these days are using as they think they are. Otherwise, I'm pretty sure they wouldn't be telling us to have sex with their double cheeseburger. I'm a Dollar Menu guy is a stupid enough ... [Read More]

Tracked on Wednesday, February 02, 2005 at 12:39 PM

» Walmart tries to be ghetto and McDonald's want's you to hit it. from soul position
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Tracked on Wednesday, February 02, 2005 at 04:19 PM

» Intentional Accidents in Advertising from aardvark.dj
Andrew Teman is convinced that McDonalds have made a complete f*ck up (pun intended) in their latest US based marketing campaign. He thinks that McDonalds have gone that one step too far to try to use some hip, cool urban... [Read More]

Tracked on Thursday, February 03, 2005 at 10:24 AM

» McDonald's Wants People to Fornicate With Burgers from Adrants
Adrants reader Andrew points us to a campaign McDonald's is running on ESPN which has a guy lewdly thinking about a Double Cheeseburger followed by "I'd Hit It." No matter how many mood-altering chemicals they put in their burgers,... [Read More]

Tracked on Monday, June 27, 2005 at 01:55 PM

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